Maddy Urban

Maddy is a dedicated Financial Paraplanner at Advanced Financial, where she plays a key role in supporting the Bigler Vix team. With a detail-oriented mindset and strong analytical skills, she contributes to the development and implementation of customized financial plans that align with clients’ long-term goals. She grew up around the office working with her mom, Trina, on various projects and tasks. Maddy graduated with a Finance degree from University of Wisconsin- La Crosse in 2025.

Outside of work, she likes to hike, golf, and play volleyball. You will often see her with her friends and family doing any of these activities.